Case Study: Growing Patient Enquiries for a Dental Clinic Through Google Ads

Maison Dental Specialists is a premier dental treatment clinic in KL, offering a wide range of services, including general dentistry, cosmetic dentistry, orthodontics, teeth whitening, dental implants, and preventive oral care. Located in a competitive urban area, the clinic faced increasing competition from nearby dental practices and corporate dental chains, all aggressively advertising online. While the clinic had a professional website and strong offline reputation, their online visibility was limited. To achieve consistent growth, the dental clinic decided to invest in Google Ads and partnered with our agency to manage and optimize their campaigns.

 

Client: Maison Dental

Industry: Dental Clinic

Service Focus: Google Ads Management

 

Objectives

The primary goals of the Google Ads campaign were clear:

1. Target patients actively searching for dental services in the clinic’s service area
2. Increase high-quality patient enquiries (WhatsApp messages, and calls)
3. Achieve a measurable and sustainable return on investment (ROI)

Strategy & Approach

To achieve these objectives, we implemented a structured, data-driven Google Ads strategy tailored for dental clinics.

1. In-Depth Keyword Research
   We conducted extensive keyword research to identify high-intent search terms with substantial commercial value, where keywords were carefully categorised based on treatment type and search intent to ensure ads appeared only for relevant searches.
2. Campaign & Ad Group Structuring
   Instead of running one generic campaign, we created multiple highly targeted campaigns, each focused on a specific service such as orthodontics, implant, etc. This structure allowed us to write highly relevant ad copy, improve Quality Score, and reduce wasted ad spend.
3. Compelling Ad Copy
   We crafted ad copy that addressed patient pain points and emphasised trust, professionalism, and convenience. Clear calls to action such as “Book Appointment,” “Call Now,” and “WhatsApp Us” were included to encourage immediate action.
4. Conversion Tracking Setup
   Proper tracking was critical to campaign success. We implemented WhatsApp click tracking, Get Directions and contact us page views. This allowed us to measure which keywords and ads generated real patient enquiries accurately, not just clicks.
5. Location & Schedule Targeting
   To maximise efficiency, ads were shown only within a specific radius around the clinic.
6. Continuous Optimisation
   Google Ads is not a “set and forget” platform. Our team continuously added negative keywords to block irrelevant searches, adjusted bids based on performance, review and optimised landing pages for better conversion rates.

 

Google Ads Results

Within the first few months of Google Ads campaign optimisation, the dental clinic experienced clear and measurable improvements in enquiry volume and overall marketing efficiency. Based on client’s feedback, they are getting 80+ appointments in 2 weeks.

 

Why Google Ads Works Well for Dental Clinics

Dental services are often urgent, high-intent, and very competitive. When patients experience tooth pain or want cosmetic improvements, they turn to Google immediately. Google Ads lets clinics appear at the top of search results when potential patients are ready to take action.

When managed professionally, Google Ads delivers:

1. Immediate visibility
2. Highly targeted traffic
3. Measurable ROI
4. Scalable growth opportunities

 

Why Clinics Choose Us

This case study highlights how a well-executed Google Ads strategy can be a reliable channel for patient acquisition for dental clinics. Clinics choose to work with us because we go beyond simply running ads. We focus on understanding patient intent, structuring campaigns effectively, and tracking real enquiries that directly contribute to revenue. Every decision—from keyword selection to ad copy and budget allocation—is driven by data, not guesswork.Our approach emphasises:

1. Sustainable lead generation instead of short-term spikes
2. Transparent reporting that clearly shows return on ad spend
3. Continuous optimisation to improve results month after month

For dental clinics looking to grow consistently, reduce reliance on referrals alone, and gain predictable patient enquiries, Google Ads—when managed professionally—remains one of the most effective digital marketing channels available. At Kangxiang, an ISO 9001-certified website design agency and Google Partner badged, we help dental clinics turn website into supersalesman that build trust and drive leads. Start your project with us today and enjoy an RM1,500 Google ad credit rebate. Contact us now!